The Wall Street Journal on the Retina MacBook Pro

by jscariati

Clint Boulton in the Wall Street Journal argues that Apple’s new MacBook Pro is going to increase bandwidth consumption on corporate networks because of its high-resolution retina display – nevermind that the quality of a computer’s display has nothing at all to do with the amount of network bandwidth it consumes.

A “correction” to the article tries to clarify the argument: that because the resolution of the MacBook Pro’s display is so high, users will be more likely to download high-definition video content, which in turn will eat up more bandwidth. In other words, it’s not the display itself that will use more bandwidth, but what users will be tempted to do on their machines if they have such as display.

But that’s really quite a stretch, and if you follow that line of thinking, any advancement in computer technology could be spun the same way. Why doesn’t the WSJ publish this same story every time hard disk capacities increase, for instance, because the extra storage space could tempt users into downloading bigger files and therefore consuming more bandwidth?

I think I know why – the words “beware” and “Mac” or “Apple” in the headline are a great way to generate traffic.